Everything from your Facebook account to your Google search results is fair game when you apply for work.
But what about applying for admission to a university?
About 40 percent of admissions departments check social media to learn about candidates, according to a survey of 365 colleges performed by Kaplan Test Prep in 2016.
On the bright side, half of those departments said their search had a positive impact on the students’ applications.
5 ways to use your social media profiles to your advantage
When applying to colleges or graduate schools, your first reaction might be to check your privacy settings on popular platforms like Snapchat, Instagram, and Twitter.
Although that’s a safe choice, your social media profiles can also be vehicles to tell a positive story to admissions officers. You control what they see, after all, even if you don’t control their ultimate decision.
1. Match your profiles to your applications
Your college application, with well-written essays and killer letters of recommendation, should present you in the best possible light. There’s no reason why your tweets shouldn’t too. And there are ways to do that beyond posting with perfect spelling and grammar.
If you wrote a college essay about helping your younger siblings through tough times, for example, an admissions officer might look for pictures of them on your Facebook profile. Similarly, your online profiles can be good places to post photos of your successes, such as receiving academic awards or playing for your high school’s sports teams.
It might be wise to look back at your past photos on these platforms too. You might find one or two that would make an admissions officer question whether you’re the same applicant who nailed their paper application.
2. Show your interest in schools
Liking and following the social media profiles of your preferred schools is a smart move. Take it a step further by finding appropriate ways to engage with the schools on these platforms. You might comment on a school’s post, or tag the school during your college visit.
Be wary of going all out for your “reach” school on social media if you’re still being considered by others. The admissions officer of your “target” school could be put off. You also wouldn’t want to poke fun at your “safety” school. You’d be better served needling their rival.
You can also demonstrate your interest in a major. If you’re being considered by a university’s college of business, for example, they might like to know that you follow top financial experts online.
3. Post about your passions
Your college essay is one way to tell schools about your deepest desires and strongest passions. But your social media profiles can also be a vehicle to show off your interest in, well, whatever it is that interests you. You might be one of the following, to name a few examples:
- An aspiring science major who tweets the latest news from NASA
- A teen journalist linking to their latest blog post
- A musician posting a video of their weekend concert
Relishing in your favorite pastime online gives schools another window into who you are beyond your grades.
Although it’s great to post and comment about your interests, be wary of offending someone else’s views in the process. Although college campuses are ripe for debate, think twice about sharing strong opinions with a public audience.
One test to avoid overstepping: Would you share this opinion during an in-person sit-down with the admissions officer? If not, you have your answer.
This goes for posts or comments you might make within seemingly private groups on social media platforms. In 2017, Harvard University rescinded admissions offers to at least 10 incoming freshmen when they were found to be sharing hateful memes via a private Facebook group chat.
To be on the safe side, consider avoiding posts that are meant to be funny but could be misunderstood. You could be punished by perception, not reality.
4. Share the highlights of your social life
There’s nothing wrong with most high school party pictures. They might actually help you. For one, admissions officers want to enroll well-rounded students who have social lives.
For another, the photos might show that you’re comfortable interacting with all different kinds of students. Admissions departments want their campuses to be full of different ideas from students of different backgrounds.
Positive impressions can be gleaned from your Instagram account and Facebook photo galleries. So don’t worry about having to hide them from school admissions departments.
On the flip side, be diligent about how you might appear in friend’s photos, especially on platforms that allow users to tag people without their consent. You wouldn’t want an admissions officer to find a particular image and get the wrong impression.
5. Keep posting after you apply
If you apply for college in January of your senior year of high school, it might be one to two months before an admissions officer has made a final decision. This would be the period, between January and March, where your social media profiles might be reviewed.
If it strengthens your case for admission, use this time to be your own advocate online. Connect the dots for an admissions officer who might be on the fence. If you focused your application essay on a senior project, for example, post updates about its progress.
You might also use your profiles to document your search for college scholarships. Posting about applications and awards could show colleges that you’re serious about finding your way to campus.
If you haven’t yet applied to schools, consider including links to, say, a LinkedIn profile in your college application. This way, you can also point admissions departments toward the social media platform of your choice.
Be aware that your school might also be among the 200-plus to use a social media-like mobile app called ZeeMee that connects schools with their potential students. It could be one more way to share your story.
Use social media to your benefit
When you read that prospective Harvard students were told they were no longer welcome in the class of 2021, your gut reaction might be to shut down all your social media accounts. Less dramatically, you might opt for restricting public access to the accounts.
Depending on your situation, those might be the wisest steps to take. But consider that you’re in control of your narrative.
If you close your accounts, you lose one way to make your case to get into a particular college.
So, instead, turn your social media feeds into a positive thing for admissions officers to look at. Afterall, it might just push you over the top and help you get accepted.
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1 Important Disclosures for College Ave.
College Ave Student Loans products are made available through either Firstrust Bank, member FDIC or M.Y. Safra Bank, FSB, member FDIC. All loans are subject to individual approval and adherence to underwriting guidelines. Program restrictions, other terms, and conditions apply.
Rates shown are for the College Ave Undergraduate Loan product and include autopay discount. The 0.25% auto-pay interest rate reduction applies as long as a valid bank account is designated for required monthly payments. Variable rates may increase after consummation.
Information advertised valid as of 4/22/2021. Variable interest rates may increase after consummation. Lowest advertised rates require selection of full principal and interest payments with the shortest available loan term.
2 Sallie Mae Disclaimer: Click here for important information. Terms, conditions and limitations apply.
3 Important Disclosures for CommonBond.
Offered terms are subject to change and state law restriction. Loans are offered by CommonBond Lending, LLC (NMLS # 1175900), NMLS Consumer Access. If you are approved for a loan, the interest rate offered will depend on your credit profile, your application, the loan term selected and will be within the ranges of rates shown. If you choose to complete an application, we will conduct a hard credit pull, which may affect your credit score. All Annual Percentage Rates (APRs) displayed assume borrowers enroll in auto pay and account for the 0.25% reduction in interest rate. All variable rates are based on a 1-month LIBOR assumption of 0.15% effective Jan 1, 2021 and may increase after consummation.
4 Important Disclosures for Earnest.
5 Important Disclosures for SoFi.
UNDERGRADUATE LOANS: Fixed rates from 4.23% to 11.26% annual percentage rate (“APR”) (with autopay), variable rates from 1.22% to 11.66% APR (with autopay). GRADUATE LOANS: Fixed rates from 4.13% to 11.37% APR (with autopay), variable rates from 1.12% to 11.73% APR (with autopay). MBA AND LAW SCHOOL LOANS: Fixed rates from 4.30% to 11.52% APR (with autopay), variable rates from 1.29% to 11.89% APR (with autopay). PARENT LOANS: Fixed rates from 4.60% to 10.76% APR (with autopay), variable rates from 1.22% to 11.16% APR (with autopay). For variable rate loans, the variable interest rate is derived from the one-month LIBOR rate plus a margin and your APR may increase after origination if the LIBOR increases. Changes in the one-month LIBOR rate may cause your monthly payment to increase or decrease. Interest rates for variable rate loans are capped at 13.95%, unless required to be lower to comply with applicable law. Lowest rates are reserved for the most creditworthy borrowers. If approved for a loan, the interest rate offered will depend on your creditworthiness, the repayment option you select, the term and amount of the loan and other factors, and will be within the ranges of rates listed above. The SoFi 0.25% autopay interest rate reduction requires you to agree to make monthly principal and interest payments by an automatic monthly deduction from a savings or checking account. The benefit will discontinue and be lost for periods in which you do not pay by automatic deduction from a savings or checking account. Information current as of 4/1/2021. Enrolling in autopay is not required to receive a loan from SoFi. SoFi Lending Corp., licensed by the Department of Business Oversight under the California Financing Law License No. 6054612. NMLS #1121636 (www.nmlsconsumeraccess.org)..
6 Important Disclosures for Citizens Bank.
Citizens Bank Disclosures
Undergraduate Rate Disclosure: Variable interest rates range from 2.76% – 7.14% (2.76% – 7.14% APR). Fixed interest rates range from 3.01% – 7.50% (3.01% – 7.50% APR).
Graduate Rate Disclosure: Variable interest rates range from 2.19% – 6.73% (2.19% – 6.73% APR). Fixed interest rates range from 2.89% – 7.09% (2.89%-7.09% APR).
Business/Law Rate Disclosure: Variable interest rates range from 1.36% – 9.54% (1.36% – 8.82% APR). Fixed interest rates range from 4.13% – 9.84% (4.13% – 9.12% APR).
Medical/Dental Rate Disclosure: Variable interest rates range from 1.36% – 8.34% (1.36% – 8.04% APR). Fixed interest rates range from 4.03% – 8.64% (4.03% – 8.34% APR).
Parent Loan Rate Disclosure: Variable interest rates range from 2.10% – 7.41% (2.10%-7.41% APR). Fixed interest rates range from 4.69% – 7.83% (4.69% – 7.83% APR).
Bar Study Rate Disclosure: Variable interest rates range from 4.45% – 9.60% (4.45% – 9.53% APR). Fixed interest rates range from 7.39% – 12.94% (7.38% – 12.81% APR).
Medical Residency Rate Disclosure: Variable interest rates range from 3.55% – 7.05% (3.55% – 6.77% APR). Fixed interest rates range from 6.99% – 10.49% (6.97% – 10.07% APR).
Variable Rate Disclosure: Variable Rates are based on the one-month London Interbank Offered Rate (“LIBOR”) published in The Wall Street Journal on the twenty-fifth day, or the next business day, of the preceding calendar month. As of March 1, 2021, the one-month LIBOR rate is 0.11%. Variable interest rates will fluctuate over the term of the loan with changes in the LIBOR rate, and will vary based on applicable terms, level of degree and presence of a co-signer. The maximum variable rate is the greater of 21.00% or Prime Rate plus 9.00%.
Fixed Rate Disclosure: Fixed rate ranges are based on applicable terms, level of degree, and presence of a co-signer.
Lowest Rate Disclosure: Lowest rates require a 5-year repayment term, immediate repayment, a graduate degree (where applicable), and include our Loyalty and Automatic Payment discounts of 0.25 percentage points each, as outlined in the Loyalty Discount and Automatic Payment Discount disclosures. Rates are subject to additional terms and conditions, and are subject to change at any time without notice. Such changes will only apply to applications taken after the effective date of change.
Federal Loan vs. Private Loan Benefits: Some federal student loans include unique benefits that the borrower may not receive with a private student loan, some of which we do not offer. Borrowers should carefully review federal benefits, especially if they work in public service, are in the military, are considering possible loan forgiveness options, are currently on or considering income based repayment options or are concerned about a steady source of future income and would want to lower their payments at some time in the future. When the borrower refinances, they waive any current and potential future benefits of their federal loans. For more information about federal student loan benefits and federal loan consolidation, visit http://studentaid.ed.gov/. We also have several resources available to help the borrower make a decision on our website including Should I Refinance My Student Loans? and our FAQs. Should I Refinance My Student Loans? includes a comparison of federal and private student loan benefits that we encourage the borrower to review.
Eligibility Criteria: Applicants must be a U.S. citizen, permanent resident, or eligible non-citizen with a creditworthy U.S. citizen or permanent resident co-signer. For applicants who have not attained the age of majority in their state of residence, a co-signer is required. Citizens Bank reserves the right to modify eligibility criteria at any time. Citizens Bank private student loans are subject to credit qualification, completion of a loan application/Promissory Note, verification of application information, and if applicable, self-certification form, school certification of the loan amount, and student’s enrollment at a Citizens Bank participating school.
Loyalty Discount Disclosure: The borrower will be eligible for a 0.25 percentage point interest rate reduction on their loan if the borrower or their co-signer (if applicable) has a qualifying account in existence with us at the time the borrower and their co-signer (if applicable) have submitted a completed application authorizing us to review their credit request for the loan. The following are qualifying accounts: any checking account, savings account, money market account, certificate of deposit, automobile loan, home equity loan, home equity line of credit, mortgage, credit card account, or other student loans owned by Citizens Bank, N.A. Please note, our checking and savings account options are only available in the following states: CT, DE, MA, MI, NH, NJ, NY, OH, PA, RI, and VT and some products may have an associated cost. This discount will be reflected in the interest rate disclosed in the Loan Approval Disclosure that will be provided to the borrower once the loan is approved. Limit of one Loyalty Discount per loan and discount will not be applied to prior loans. The Loyalty Discount will remain in effect for the life of the loan.
Automatic Payment Discount Disclosure: Borrowers will be eligible to receive a 0.25 percentage point interest rate reduction on their student loans owned by Citizens Bank, N.A. during such time as payments are required to be made and our loan servicer is authorized to automatically deduct payments each month from any bank account the borrower designates. Discount is not available when payments are not due, such as during forbearance. If our loan servicer is unable to successfully withdraw the automatic deductions from the designated account three or more times within any 12-month period, the borrower will no longer be eligible for this discount.
7 Important Disclosures for Discover.
Lowest APRs shown for Discover Student Loans are available for the most creditworthy applicants for undergraduate loans, and include an interest-only repayment discount and a 0.25% interest rate reduction while enrolled in automatic payments.